Ozone: Collaborative, Innovative, Video Editing Software

The Problem

Ozone.pro only had two weeks** to launch and had no brand or launch material - just their product. The product UI could also change in the future, so they didn’t want to have to re-launch every time they changed the look of things. **Note, we would never recommend this short of a time period. Always better to have 6-8 weeks to really dive into the business problems and develop strong options and strategy!

The Idea

Use as much time as possible developing an illustration and design library of abstracted UI to develop a storyboard for a launch video, and provide the library to the development team to craft a cohesive, branded web experience.

The Impact

Our launch videos and design system launched Ozone and overnight they received top status on Product Hunt and garnered thousands and thousands of waitlist signups. This launch video still performs incredibly well every time we post it on social media. Viewers frequently cite how much they love the flow and clear product use case demonstations.

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