Juicy Drop It: Times Square & Social Media

Juicy Drop makes a unique candy that requires the user to interact with it before eating, and we needed to visualize this specific experience in a fast-paced social media post.

While our initial idea was to build a narrative piece around a "routine interrupt," we ultimately pivoted to a faster, product-first approach that directly demonstrated hands interacting with the candy.This directly solved the problem of showing exactly how the product is used rather than just displaying the packaging.

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The main creative challenge was finding the right aesthetic for the hands and background elements; the candy had to remain the absolute focus, but the hands required a very specific look to align perfectly with how Juicy Drop utilizes them across their broader marketing campaigns.